Revolutionizing Tradition: Ningxia's Goji Berry Industry Embraces Modernity

Every Ningxia resident may have served as a "personal shopper" for Ningxia's Goji berries at some point. With "modern" becoming a prefix to Ningxia's Goji berry industry, it signifies the reshaping, renewal, and evolution of various aspects within the industry.

For those involved in the Goji berry industry in Ningxia, it's not just about developing a business; it's also about promoting their hometown.

"The high-quality development of the Goji berry industry in Ningxia must be supported by scientific research, diversification of product types, continuous innovation and iteration, enhancement of added value, alignment with the trend of consumer upgrading, and meeting the needs of different consumers," said Yang Hui, General Manager of Ningxia Fuzhaoyuan Agricultural Technology Co., Ltd.

The modern Goji berry industry in Ningxia is creating new market "labels" for itself, catering to a more diverse consumer base and achieving higher levels of development.

Staying true to tradition while innovating, the interpretation of Ningxia's Goji berry enterprises starts with "staying" focused on quality.

Located in the core production area of Ningxia's Goji berries in Zhongning County's Zhouta Township, the enterprise ensures the quality of Goji berries from the source.

By maintaining the essence and quality, they also maintain the trust of consumers.

"We follow the standards of 'cultivation, planting, nurturing, harvesting, and preservation', and every Goji berry undergoes rigorous selection," explained Yang Hui. From land selection to seed breeding, to raw material selection and preservation, attention to detail at every step determines the final quality. "Just like our 'Golden Five Years' product, which only uses the first-year fruit from 5 to 9-year-old trees as raw materials, targeting the middle-to-high-end market, seeking new 'ways in'," Yang Hui said.